Sometimes company people make things more difficult than they need to be.Take internet marketing for instance. Marketing is quite easy when you solve down to it: discover the psychological value inherent in what you offer and present it in a remarkable way that distinguishes you from the competitors. This is why Kinetic Typography Videos are growing in use.
Those who know our work, or who have actually read our blog sites, understand that we recommend video as the very best method to achieve your marketing objectives.Delivering an unforgettable, separated message highlighting the emotional value of your brand name. Follow the patterns, and you understand Video is spreading out across the Web like wildfire.The problem is much of it is dull, dull, and pre-packaged.
Excellent Video Begins with Words
The very best location to start is at the start, and whatever begins with WORDS. We do not reside in the Golden era of Articulation. The communication era generated by the Web and its social networks trend has created a Tower of Babble. The eloquence, clarity and emotional impact of Churchill, Roosevelt, Kennedy, and Martin Luther King have been replaced by immediate messaging abbreviations, fifteen-second sound bites, and 140 character tweets, all coming at you a mile-a-minute, all talking at the same time, and for the most part empty of anything helpful or pertinent.
If you cannot articulate your message in some significant way then you remain in trouble from the 'get-go.' You might believe this is old-fashioned, but words DO have meaning. The blurring and confusion of exactly what makes marketing and sales different has led to a generation of company owner and executives who can not produce or provide a finely crafted statement of who they are, what they do, and why consumers should care.
You're Looking at the Wrong Information
There are limitless posts, stacks of statistical analysis, and numerous essays and white documents on how organisation should use the Web to its advantage. Most of company writing concentrates on high profile major corporations as the source of know-how and smart business strategy. The problem is most of these industries are severely run and artistically and intellectually insolvent. The majority of are running on previous successes from a bygone era and consumer inertia. In the end, big business is about power and money, not proficiency and innovation. Are there exceptions, of course, however the fundamental here is that you have to look more carefully at what really works and why that is unless you have endless stacks of money readily available to bury your competition and flood the airwaves with endless recurring drivel that permeates into viewers' consciousness like some alien mind-altering drug.
Kinetic Typography an exciting, innovative video technique that combines the power of sight and sound to deliver a meaningful, memorable message based on the power of words.
The technique has its origins with motion designers who took famous movie monologues and animated the words of the script to provide visual emphasis. It's a simple idea, however difficult to carry out, when succeeded, it's a powerful method for delivering a marketing message. It's a technique that will access both the spoken and visual memory centers of your audience's brains and develop the brand name acknowledgment that is the goal of every marketing effort.
Why Kinetic Typography Functions
Kinetic Typography penetrates the consciousness because the dynamically provided spoken and written words act as mnemonic devices enhancing each other. The visuals alone will not offset any deficit in the script. Your words create a language framework that specifies your brand; it produces the context within which you can communicate with your audience, and it permits you to take ownership of those words consequently limiting your competitions' ability to feed off your marketing efforts. In short, words have significance, words can move you, move you to action, and isn't that exactly what marketing is all about?